A simple, clear and a crisp advert. HIV/AIDS is the deadliest epidemic in our time. Over 22 million people
have already lost their lives, and more than 42 million are currently living with HIV/AIDS.The epidemic has not only killed people; it has imposed a heavy burden on families, communities and economies And it is also true that people are still so apprehensive to talk about it openly with everyone. HIV/AIDS is considered a taboo in our society.
Many people do not have information about AIDS and hence they even develop notions that AIDS can spread with a mere handshake or a hug and therefore they discriminate against them and shrug off shoulders from them.
In this commercial, which is in public interest, it accurately shows how one can clear all his doubts regarding AIDS by sending a single message to 7827. Now Pappu does not necessarily go to his Papa to ask everything because now AIDS queries is just a message away.
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