ERASE IT AND CHANGE IT TILL YOU GET THE DESIRED "CHANGE"

Misinterpretations are a part of one's life. But the one showed in the commercial is so hilarious. The boss is perhaps asking for a change in the company's policies and strategies and the employees misinterpret them as change (loose money).

Camlin has made an exceptional ad with a brilliant idea, that whether the employees interpret him right or wrong, the boss has the option to erase whatever he has written with easily erasable white board. The message is given in a precise and crystal clear manner and thereby making a greater impact on the audience. 

PAPPU CAN ASK SAALA !!!

A simple, clear and a crisp advert. HIV/AIDS is the deadliest epidemic in our time. Over 22 million people
have already lost their lives, and more than 42 million are currently living with HIV/AIDS.The epidemic has not only killed people; it has imposed a heavy burden on families, communities and economies And it is also true that people are still so apprehensive to talk about it openly with everyone. HIV/AIDS is considered a taboo in our society.

Many people do not have information about AIDS and hence they even develop notions that AIDS can spread with a mere handshake or a hug and therefore they discriminate against them and shrug off shoulders from them.

In this commercial, which is in public interest, it accurately shows how one can clear all his doubts regarding AIDS  by sending a single message to 7827. Now Pappu does not necessarily go to his Papa to ask everything because now AIDS queries is just a message away.  

BEAUTIFUL CAN BE DANGEROUS, CHOOSE WISELY

I think Education Times (TOI) has hit a right note with the audience with this commercial. Well, this situation actually holds very true in today's world. With a single wrong decision you can land up in a trenchant situation. 


I found this ad very inspiring. The basic message that education, or to be more precise, "the right kind of information" is indispensable to everyone. Without the right kind of information, we are ought  to make wrong decisions which we regret later. Like the example they have given in this ad, a beautiful girl with high qualification joins men's salon. She could have joined a beauty parlour. This is simply like, Katrina Kaif working at a roadside  dhabba. I know that sounds something bizarre but so does the idea of working  a beautifully talented girl in men salon.


So, it's better to choose wisely. Remember "Information is the seed for an idea, and only grows when it's watered" - Heinz V. Bergen

SEARCH GETS MOBILITY

Truly an amusing advertisement. Hutch (which is now Vodafone) ads are always a far cry from the regular ones. Till the last moment of the commercial you do not realise what the ad is all about. If one can get Eskimos walking into the living room with one click , it clearly brings out the power of mobile competing to get what information you want where you want .


The idea is all about bringing the world closer to you with just a click. Now the entire world is in your pocket. With msn hutch gives the internet services to the GPRS users. Information is probably the biggest advantage internet is offering. The Internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. 

JAAKO RAKHEY "CAMLIN" MAAR SAKE NAA KOI

Earlier whenever there was any commercial on television, I used to hastily swap the channels because I hated all the commercials. I thought they were simply a waste of time. But now-a-days I find commercials even more entertaining than all the saas-bahu sagas and reality shows and what not. Just take the example of this advert, Camlin permanent markers. I was dumbstruck to see how creativity is taking all over the advertising world.


The ad is very witty and shows up our Indian culture as well. The ad has targeted the beautiful bond of husband and wife which is as permanent as the camlin markers. The Indian women can strongly relate to this ad as for them vermilion mark means everything.


The concept is so dazzling. When the kins gather to condole and wipe out the sindoor, but it wouldnt go off as they had made it with permanent camlin marker and the husband has to come back to life. In the end one can't help but simply laugh out loud. 

USE BRAINS, INSTEAD OF GLYCODIN

No doubt it is a delightful ad. It has a witty quotient which entices people towards the product. But, the question arises, are we, "THE INDIANS" are living in such a scenario where still the society is living in a superstition dominating phase ??
This advertisement shows that the family worships their guru just like God and without using their brains they kept their child's name uuuhhhuhhuhh (coughing sound). Well, on that note, according to me they don't need "glycodin", they simply need brains. In my opinion our society has come a long way and they are no longer dependent on such silly superstitions. Society has been changing very rapidly. Let's not compare now with several hundred years ago, because there are so many changes in all aspects of daily life.
People are much happier than in the past by living without all the superstitions and beliefs. 

I COULDN'T HAVE ASKED FOR A BETTER MOTHER.. LOVE YOU MAA

Every morning she is up before me to see all my needs. She fills my world but never intrude...is ever gentle yet so strong. She is my mother.

This bond is powerful, yet so fragile, it can break away when emotions run high. Whatever your relationship with your mother, you cannot deny this fact—you were born out of her. She is inside you because you share her genetics, but even more important because she nurtured your heart and provided the model of what it means to be a women in this world.

I am lucky that I have one, who is not only a mother but my best friend. She is the only one who knows me inside out and will always remain the special woman close to my heart till the day I die. I feel incomplete if one fine day I don't get time to share my feelings with my mum. We both share a really good bond. We share all the top gossips to all the good jokes to all the sad feelings. Whenever I feel blue I always run up to her and rest my head in her lap and everything seems so good.

A mother's love is selfless, unconditional and forever. All I can say is that I've got the best mum. She is my teacher, adviser and my role model.

TOO MUCH SMOKE, WILL LEAVE YOU BROKE !!!

"I smoke in order to keep from slowing down," "I smoke to perk myself," "I get pleasure out of smoking". This is what our Indian women have to say on being asked why they smoke. Indian women are among the worst in the world when it comes to smoking. According to the latest Tobacco Atlas, the country ranks third in the top female smoking population across the globe. Only U.S.A. with 2.3 crore female smokers and China with 1.3 crore women smokers are worse off than India in this chart.

India is a respectable country with its great culture and civilization. But now all Indians should think before saying this with great pride. In olden days in the Indian culture, a woman was far from smoking. But the modern life influence has changed her desires and habits. Today's metropolitan Indian cities go widely behind the western styles. People don't even have time time to think about the good and the bad of the western culture, but they just try to copy them. This is simply their servile mentality.

Women smokers suffer from short term repercussions such as yellow teeth, bad breath and premature wrinkles which can be seen early on in life. Research has shown that women are more susceptible to the dangers of nicotine as they have a slower metabolic cleansing system than men. Women are 12 times more prone to death due to lung cancer than non-smokers and have an increased risk of other cancers such as larynx, pharynx, mouth, kidney and bladder cancers. They are also 10 times more susceptible to death due to bronchitis and emphysema.

Even though some women are aware of these problems but they continue to smoke. Some popular reasons cited by women for their smoking are that it allows them to relax and curb any present or potential feelings of aggression and sometimes even depression. Stress can become a frequent occurrence in the workplace and at home, and smoking is one way women often relieve themselves from that stressful sensation. Many women also smoke to lose weight. Although this is an effective method, the negative effects significantly outweigh the advantages. 

But as it is said, it's never too late and where there is a will, there is a way. And definitely determination is the key to accomplish one's desires. In order to quit smoking one should keep in mind three factors in mind:

Will- Develop an earnest desire to give up smoking a create a strong will to avoid a smoking relapse.

Mindset- Discover the effects of smoking, understand its consequences and follow, finish and maintain a quit smoking plan.

Remember cigarettes burn holes not just in your lungs but also in your pockets.

CRICKET FEVER MOUNTING HIGH

The all new Pepsi packaging has become a talk of the town. Seeing advertisements on the television, billboards or hearing them on our favorite radio stations has become whether we like it or not part of our daily life. Being exposed to numerous advertisements do affect our behavior and the way we interact with each other, therefore I think the most of us would strongly agree with the above statement. We do live in a material world and there’s not much we can do about it. And as we transit from the century's first decade to its second, the Indian Consumer is firmly in the spotlight. Everything else in the market place is governed by his or her behaviour and how to best monetise that. Increasingly, it is the consumer who's calling the shots.

With just few days left for the most awaited event- Cricket World Cup 2011 to kickstart, consumers are being bombarded with tons of advertisements.The 90-day frenzy of the upcoming ICC Cricket World Cup will see brands adding to the high profile noise. Every sponsor on the Cricket World Cup is talking “360-degree” brand activity. Sponsor Pepsi, besides the TV advertising taglined “Change the Game” — with Dhoni’s ‘helicopter shot’ and Harbajan Singh’s ‘doosra’ ads on air and another three to come up — has a high decibel contest,  “Pepsi Change the Game 11”, that will take 11 winners to live CWC matches. MTV is covering the contest and will broadcast it like a reality show. Lays have introduced six new flavours just for the CWC. Every major CWC sponsor is holding contests that will culminate in winners being taken for live matches.

The big brands are cashing on through these events by triggering the consumer's psychology and making gold for themselves. With ad companies spending crores in marketing their product, their sole aim is to increase their sales and create a bridge between the brand and the potential consumers.

Well, whatever these commercials have to promise to the king of the century, I only hope that our players perform well in the event and bring us the "CUP" back home. This is all, we Indians aspire for.

"GLITCHY" DELHI METRO

It was exactly 7:15 a.m. by my watch and I was ready with all my baggage to step out of my home early, the only reason to attend Manash Sir's class on time, sharp at 9.00 a.m. On reaching the metro station I was astonished to see - "43 minutes" remaining for the next metro to come. Delhi's metro train system hit a new low this morning.
All the fellow commuters and of course me, we all were enraged by the metro's failure as each one us were getting late for their respective destinations.
While waiting for the metro, I interacted with few people just to know their vehement views about the metro's glitch. "Once again a technical failure in Delhi's metro. Are we really living in the so-called first world with this type of public transport???? There is no contingent plan, ill information system, laziness of the front-line management and extremely inflexible system. I am just sick of it", said Ajay Singh, lawyer who was getting late for the hearing in the court.
Another passenger, Divya Rao, a student of Delhi University was infuriated as she missed her exam. "Now who would be responsible for my absence in exam. My principal does not even take metro failure an excuse to escape the exam. I am in such a big trouble now", added Rao.
I too missed my class just because of the metro glitch.

Indeed metro has become a lifeline for Delhi-ites and such failures add on to the daily lives of the people. In such cases DMRC should be responsible enough to see that such incidences do not occur  in future, disturbing the regular pattern of the Delhi-ites' lives. .