Earlier whenever there was any commercial on television, I used to hastily swap the channels because I hated all the commercials. I thought they were simply a waste of time. But now-a-days I find commercials even more entertaining than all the saas-bahu sagas and reality shows and what not. Just take the example of this advert, Camlin permanent markers. I was dumbstruck to see how creativity is taking all over the advertising world.
The ad is very witty and shows up our Indian culture as well. The ad has targeted the beautiful bond of husband and wife which is as permanent as the camlin markers. The Indian women can strongly relate to this ad as for them vermilion mark means everything.
The concept is so dazzling. When the kins gather to condole and wipe out the sindoor, but it wouldnt go off as they had made it with permanent camlin marker and the husband has to come back to life. In the end one can't help but simply laugh out loud.
No comments:
Post a Comment