Sunday, February 27, 2011

ERASE IT AND CHANGE IT TILL YOU GET THE DESIRED "CHANGE"


Misinterpretations are a part of one's life. But the one showed in the commercial is so hilarious. The boss is perhaps asking for a change in the company's policies and strategies and the employees misinterpret them as change (loose money).

Camlin has made an exceptional ad with a brilliant idea, that whether the employees interpret him right or wrong, the boss has the option to erase whatever he has written with easily erasable white board. The message is given in a precise and crystal clear manner and thereby making a greater impact on the audience. 

Saturday, February 26, 2011

PAPPU CAN ASK SAALA !!!


A simple, clear and a crisp advert. HIV/AIDS is the deadliest epidemic in our time. Over 22 million people
have already lost their lives, and more than 42 million are currently living with HIV/AIDS.The epidemic has not only killed people; it has imposed a heavy burden on families, communities and economies And it is also true that people are still so apprehensive to talk about it openly with everyone. HIV/AIDS is considered a taboo in our society.

Many people do not have information about AIDS and hence they even develop notions that AIDS can spread with a mere handshake or a hug and therefore they discriminate against them and shrug off shoulders from them.

In this commercial, which is in public interest, it accurately shows how one can clear all his doubts regarding AIDS  by sending a single message to 7827. Now Pappu does not necessarily go to his Papa to ask everything because now AIDS queries is just a message away.  

Thursday, February 24, 2011

BEAUTIFUL CAN BE DANGEROUS, CHOOSE WISELY





I think Education Times (TOI) has hit a right note with the audience with this commercial. Well, this situation actually holds very true in today's world. With a single wrong decision you can land up in a trenchant situation. 


I found this ad very inspiring. The basic message that education, or to be more precise, "the right kind of information" is indispensable to everyone. Without the right kind of information, we are ought  to make wrong decisions which we regret later. Like the example they have given in this ad, a beautiful girl with high qualification joins men's salon. She could have joined a beauty parlour. This is simply like, Katrina Kaif working at a roadside  dhabba. I know that sounds something bizarre but so does the idea of working  a beautifully talented girl in men salon.


So, it's better to choose wisely. Remember "Information is the seed for an idea, and only grows when it's watered" - Heinz V. Bergen

SEARCH GETS MOBILITY



Truly an amusing advertisement. Hutch (which is now Vodafone) ads are always a far cry from the regular ones. Till the last moment of the commercial you do not realise what the ad is all about. If one can get Eskimos walking into the living room with one click , it clearly brings out the power of mobile competing to get what information you want where you want .


The idea is all about bringing the world closer to you with just a click. Now the entire world is in your pocket. With msn hutch gives the internet services to the GPRS users. Information is probably the biggest advantage internet is offering. The Internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. 

JAAKO RAKHEY "CAMLIN" MAAR SAKE NAA KOI



Earlier whenever there was any commercial on television, I used to hastily swap the channels because I hated all the commercials. I thought they were simply a waste of time. But now-a-days I find commercials even more entertaining than all the saas-bahu sagas and reality shows and what not. Just take the example of this advert, Camlin permanent markers. I was dumbstruck to see how creativity is taking all over the advertising world.


The ad is very witty and shows up our Indian culture as well. The ad has targeted the beautiful bond of husband and wife which is as permanent as the camlin markers. The Indian women can strongly relate to this ad as for them vermilion mark means everything.


The concept is so dazzling. When the kins gather to condole and wipe out the sindoor, but it wouldnt go off as they had made it with permanent camlin marker and the husband has to come back to life. In the end one can't help but simply laugh out loud. 

USE BRAINS, INSTEAD OF GLYCODIN



No doubt it is a delightful ad. It has a witty quotient which entices people towards the product. But, the question arises, are we, "THE INDIANS" are living in such a scenario where still the society is living in a superstition dominating phase ??
This advertisement shows that the family worships their guru just like God and without using their brains they kept their child's name uuuhhhuhhuhh (coughing sound). Well, on that note, according to me they don't need "glycodin", they simply need brains. In my opinion our society has come a long way and they are no longer dependent on such silly superstitions. Society has been changing very rapidly. Let's not compare now with several hundred years ago, because there are so many changes in all aspects of daily life.
People are much happier than in the past by living without all the superstitions and beliefs. 

Wednesday, February 23, 2011

I COULDN'T HAVE ASKED FOR A BETTER MOTHER.. LOVE YOU MAA

Every morning she is up before me to see all my needs. She fills my world but never intrude...is ever gentle yet so strong. She is my mother.


This bond is powerful, yet so fragile, it can break away when emotions run high. Whatever your relationship with your mother, you cannot deny this fact—you were born out of her. She is inside you because you share her genetics, but even more important because she nurtured your heart and provided the model of what it means to be a women in this world.


I am lucky that I have one, who is not only a mother but my best friend. She is the only one who knows me inside out and will always remain the special woman close to my heart till the day I die. I feel incomplete if one fine day I don't get time to share my feelings with my mum. We both share a really good bond. We share all the top gossips to all the good jokes to all the sad feelings. Whenever I feel blue I always run up to her and rest my head in her lap and everything seems so good.


A mother's love is selfless, unconditional and forever. All I can say is that I've got the best mum. She is my teacher, adviser and my role model.